The Advertising Portfolio of Jay Marsen & Alexei Beltrone
DIRECTV // The Settlers
If you settle for cable instead of DIRECTV, you’re a settler.
TV - Fifteen Years
TV - Trading
TV - Providers
Preroll - Grandpappy
Preroll - Portrait
Preroll - Friends
DIRECTV // Seize the Data
We weren’t meant to constantly monitor our data. We were meant to make the most of our devices and enjoy entertainment without limits. So we got Will Forte to put on ridiculous costumes and yell “Seize The Data” at people.
realtor.com // web series
Home-buying is a daunting process. We created this web series with realtor.com spokeswoman Elizabeth Banks to help explain it in a way that makes sense.
Web Series Trailer
Episode One: Knowing When You're Ready
Episode Two: Mortgage Lending 101
Episode Three: The Search
Episode Four: The Offer
Episode Five: Closing the Sale
FOX Sports 1 // Caddy Attack
FOX Sports 1 wanted to spread the news that the U.S. Open was coming to Seattle. So we unleashed a small army of caddies to help strangers all over the city.
Formerly "Partnership for a Drugfree America," Drugfree.org had a new name and a new goal: convince parents to talk to their kids about drugs, and teach them how to do it.
Everybody is Talking
realtor.com // Accuracy Matters
Imagine how heartbreaking it must be to find the perfect dream home only to discover the listing was outdated and it's already been sold. That'd be like finding the perfect creative team to hire, only to discover they just accepted an offer from another agency.
Cake Portrait Chef
Legal Sea Foods
NEWSPAPER Legal Sea Foods serves fresh fish that's caught daily. Newspapers are printed daily. So we decided to have the Legal Sea Foods ad point directly to the date printed on the top of each page. Readers of the East Greenwich Pendulum noticed the ad. As did One Show Judges.
PRINT CAMPAIGN This campaign combined Legal Sea Foods' encyclopedic knowledge of fish and seafood in their sarcastic brand tone.
Best If Served By
Recipes - Halibut
Recipes - Lobster
Recipes - Tuna
FOX Sports 1 // Sorry for All the Football
Every addict needs a pusher. In this case it was a cable TV sports network. FOX Sports 1 was well aware of the repercussions of airing more college football than ever before. Did that stop them from doing it? No.
But they did offer an apology.
There are so many spokesmen out there, it can be hard to tell which ones to trust. That's why the BasicTalk spokesman has a little backup.
:15s - Barber, Englishman, Grandpa
Thanks to Scope, gorgonzola and getting lucky don't have to be mutually exclusive.
To demonstrate how soft Charmin toilet tissue is, we installed a typical "ball pit" at the Charmin "Enjoy The Go" bathrooms in Times Square. Except instead of the normal plastic colored balls, we used hundreds of rolls of Charmin Ultra Soft.
To the best of our knowledge, no children actually relieved themselves in the installation.
Meijer is a midwest-based retailer that would run TV promotions to boost sales, and holiday shopping.